What if you were to take two sheepskins of different colours, cut them into identical patterns, exchange the parts and sew them back together?
WoJo, an innovative fabric born out of a collaboration between Wellington company The Formary and Starbucks, is off to an exhibition at Somerset House London this week.
New Zealand deer fibre makes up the key component in the world’s most exclusive sock (and quite possibly the most expensive ever), launched this month by Harry’s of London.
Adding to the list of big name corporations applying a green lick of paint to their business ethos, Starbucks have taken a turn on the sustainability road and on the way they’ve found their WoJo, and it’s all thanks to Kiwi design company The Formary. WoJo is a new fabric made from sustainable New Zealand wool that is woven with jute fibers from Starbucks recycled coffee sacks.