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It's a challenge to get organisations to start thinking more human, particularly when it comes to design. DNA experience designer Matt Ayers shares insights on the challenges with this, as well as how getting businesses involved in the design process can benefit everyone involved.

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New Zealand’s teams in black have long had the ability to unite the nation off the pitch, but how can those fans extend their support to the digital space? When NZ Rugby decided to bring together All Blacks fans in an online hub, DNA put its strategy, branding and digital experience expertise to the test by creating an engaging platform and story to match.

Design Month, brought to you by DNA

As part of Idealog's Design Month, we picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's interaction design agency DNA's experience innovation director, Nico Neethling.