New Zealand Identity

Technology has been used in a myriad of ways to increase the use of Te Reo Māori, but Designworks is taking it back to basics with a simple-but-beautiful way of encouraging use of our native language. It has created a not-for-profit, Pepeha, which takes a Māori traditional way of introduction that has been used for centuries and adds a design twist, producing personalised prints of each person’s pepeha – or a summary of who they are, who their family is and what part of New Zealand they come from.


To accompany the launch of its new season, shoe retailer Yours has collaborated with Designworks on a series of posters that "capture the essence of each shoe".