Design Month, brought to you by DNA

As part of Idealog's Design Month, we picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Mount Maunganui-based Woods Creative managing director Reuben Woods.

Design Month, brought to you by DNA

The world of a marketer changes rapidly, and design changes accordingly as a way of keeping up and reflecting new values. However, design elements comprise a major part of a brand’s distinctive assets - and design changes need to protect key distinctive components while moving a brand forward, says TRA's Colleen Ryan.

Design Month, brought to you by DNA

Now in its sixth year, the Resene Architecture & Design Film Festival brings New Zealand audiences a selection of films that showcase the very best in architecture and design from around the world. It's now one of the largest film festivals of its type internationally and it's taking place again between May and July in Auckland, Wellington, Dunedin and Christchurch. At Idealog, our major interest is where design intersects with business and culture, so we asked curator Clare Buchanan of Clearly & Co to suggest a few flicks on that tip that might be of interest to our audience.

Gratuitous self-promotion

After shedding blood, sweat and tears - and spending almost 10 laborious hours crafting 'Idealog' and 'design' out of Lego - the 2017 Design issue of Idealog has hit newsstands. In the spirit of gratuitous self-promotion, here's a run-down of what you can expect in this jam-packed issue.

Community engagement

For our upcoming Design Issue, which is focused on the idea of 'decisions with intent', we’re asking the Idealog community to share some examples of when that intent has led to something great, and when it's failed dismally.


ATEED has been raked over the coals for wasting money on a new city brand. But it says it's much more than a bumper sticker and it never intended this to be just a slogan. Here's an article from August 2015 explaining the thinking behind it.