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Design Month, brought to you by DNA

As part of Idealog's Design Month, we picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Mount Maunganui-based Woods Creative managing director Reuben Woods.

Design Month, brought to you by DNA

The world of a marketer changes rapidly, and design changes accordingly as a way of keeping up and reflecting new values. However, design elements comprise a major part of a brand’s distinctive assets - and design changes need to protect key distinctive components while moving a brand forward, says TRA's Colleen Ryan.