Donald Trump won the US presidential election in part by knowing his audience and coming up with an effective marketing slogan, writes JWT NZ managing director Simon Lendrum.


When the UK voted in favour of leaving the EU the future of Britain became alarmingly uncertain. How will Britain take its exit and will Brits still be holidaying in Spain? Although it will take several years to understand the true impact of Brexit, for now we have colourful infographics to create meaning in this madness.