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‘The thing I passionately believe in is it’s not B2B, or B2C, it’s P2P’: CX insights from a Kiwi working abroad at Amazon and Microsoft

Marketing insights

‘The thing I passionately believe in is it’s not B2B, or B2C, it’s P2P’: CX insights from a Kiwi working abroad at Amazon and Microsoft

Businesses across the board are now laser focused on how to create the best possible customer experience, but how do companies big and small ensure they’re placing people first? At the CX Conference 2019, Microsoft global industry marketing director of retail and consumer goods Catherine Brands shared her unique New Zealand insights from working at Amazon and Microsoft, including what it was like to be one of the founding team members to launch Amazon Go, the world’s first grocery store with no checkout.