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Consumers

Kids, culture, climate change, and what it all means for business purpose

Marketing

Kids, culture, climate change, and what it all means for business purpose

A few weeks ago, tens of thousands of Kiwi kids took to the streets. Not to goof off or create havoc, but to take a stand and demand change. This scale and level of activism hasn’t been seen since the Foreshore and Seabed Hīkoi in 2004. The Occupy Movement, Bastion Point and Springbok Tour protests were all influential and received widespread attention, but there’s something different about this climate change crusade we’re now experiencing. This movement is headed by a younger, more connected and engaged crowd, who are proactively looking to make a difference – the only way they know how.

Future of work

Accenture and Fjord have released Fjord Trends 2019, the 12th annual outlook on the cultural currents that will affect the business, technology and design industries. They have distilled the trends down to seven key ones – silence is gold, the last straw, data minimalism, ahead of the curb, the inclusivity paradox, space odyssey and synthetic realities – which are expected to shape the next years’ experience for companies.

Shopping smarter not harder

Conscious Consumers helps customers find businesses that align with their ethics and values. In turn, businesses can collect information about what is important to their customers, and, hopefully, learn from it.