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Arepa

Transfarmation: How Ārepa used ingredients unique to New Zealand to create a mental clarity drink

Idealog + Sprout

Transfarmation: How Ārepa used ingredients unique to New Zealand to create a mental clarity drink

Angus Brown is the founder of Ārepa, a caffeine-free, plant-based nootropic drink that has ingredients derived from New Zealand-sourced pine and blackcurrants and has been designed to alleviate stress. In 2012, Brown forked out for the ’10 Key Trends in F&B Report’ by New Nutrition Business to research for potential business ideas. Now, it’s New Zealand’s number one nootropic (improves cognitive function) food company and recently was part of Sprout's 2019 accelerator. Here, Brown talks the inspiration behind his business idea.