Idealog + Accenture
Why you need to become a business that breathes: welcome to the era of 'living services' and 'liquid expectations'
Our wired world and rising ‘liquid expectations’ are leading more businesses down the path of digital transformation. But those transformations often fail. Fjord’s Andy Polaine talks to Maya Breen about what the era of living services means for businesses and why those that want to stay alive must find ways to come alive like never before.