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Air New Zealand

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From a dairy-centric slam poetry film to a high-tech scale that scans RFID chips in farm animals, to a new government website combatting cyber-crime, to an exhibition space housing Aotearoa’s iconic constitutional documents, the best in New Zealand Design for 2017 has been revealed.

Say it ain't soul

Air New Zealand is trialling a new team member in the form of Sophie, a digital human created by Soul Machines to answer questions about New Zealand as a tourist destination and the airline’s products and services.

Design

It’s easy to be jaded when it comes to branding. After all, what’s so noble about hawking consumer items at punters? Usually not much.