According to Jacob Nielsen, who the New York Times is calling “the guru of website usability,” we have about 10 seconds to appeal to users before they leave our site – maybe less. And yet, in many cases, we find missing several basic requirements of an effective B2B website.
Too many B2B companies are missing out on the benefits of social media.
You know all those B2B marketing whitepapers, articles and blogs heralding the benefits of content generation? They forgot to tell you something.
Whether you’re a pirate, a prostitute, or a priest, everything we do is based on emotion, and satisfying an emotional need.