Every business has a zero moment of uncertainty, so figure out what yours is and hone in on it using technology to not only satisfy your customers, but to attract new ones.
The internal and external brand. Google it and you’ll be told everything and more about whether these should be the same, different or something in between. It'll will depend on the nature of the business you are in, and the culture and the size of your company whether these two are exactly the same, completely separate or even exist at all.
When you're new to writing business plans, start by focusing on the scientific side – and don't cut corners.
When it comes to evaluating potential investment opportunities, it all comes down to the three Ts.