Sarah Dunn

Plastic less purchasing

Idealog's sister title The Register recently held its Hotlist Awards. The judges chose James Denton from package-less grocery brand GoodFor as the winner of 'retail visionary'. It’s clear the New Zealand market was ready for a high-end, wellness-focused, plastic-free interpretation of Bin Inn’s core concept. And with the announcement by the Government last week of a plastic bag ban, that vision has become even clearer. 

Sleep tight

Casper is the original ‘bed in a box’ – it’s a direct-to-consumer ecommerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based company has yet to be active in the New Zealand market, but a handful of its many global copycats are already shaking up what co-founder Jeff Chapin refers to as “Big Mattress”.