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Rachel Brown

The question isn’t whether we can fix climate change, but whether it can fix us

Climate Week, brought to you by Kiwibank

The question isn’t whether we can fix climate change, but whether it can fix us

The climate is changing – both in general (bad) and also in business (good). Linear is becoming circular, waste is a dirty word for companies and the threat of impending doom is driving innovation. And while we may be reaching the limits on our natural resources, Rachel Brown, CEO of the Sustainable Business Network, thinks we're a long way from reaching the limits of human ingenuity – and businesses have a major responsibility to create a better way. 

New Zealand should be leading the way in critical technologies around renewables, maximising resource use, and restoring food systems, says Sustainable Business Network CEO Rachel Brown, in the latest in Idealog's tenth anniversary "10 after 10" series*. Instead we are locked in a ‘do things the way we have always done them’ model, which stifles innovation. And that matters.

Strategy

The next industrial revolution: the shift from the usual process of 'takes, makes and wastes' to one that restores ecological, social and cultural systems