New Zealand should be leading the way in critical technologies around renewables, maximising resource use, and restoring food systems, says Sustainable Business Network CEO Rachel Brown, in the latest in Idealog's tenth anniversary "10 after 10" series*. Instead we are locked in a ‘do things the way we have always done them’ model, which stifles innovation. And that matters.
Customers are becoming more savvy about environmental and social practice, and more cynical when they’re handed something that’s not authentic.
Al Gore’s truth is becoming more convenient
This current recession proves that business-as-usual has failed
The next industrial revolution: the shift from the usual process of 'takes, makes and wastes' to one that restores ecological, social and cultural systems