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Mike Tisdall

Transforming Te Papa’s learning space

Idealog + Insight Creative

Transforming Te Papa’s learning space

Te Papa has transformed its learning programmes and space, creating Hīnātore, a disruptive new learning lab stacked with cutting-edge tech gizmos that consign clunky projector slideshows and VHS videos to the museum’s basement archives. And it needed eye-catching, dynamic branding to communicate the evolving and experimental nature of the programme. That’s where Insight Creative came into the story.

Idealog + Insight Creative

Like most arts organisations, The New Zealand Symphony Orchestra is focused on attracting new audiences. For the 2017 campaign, they acknowledged that new audiences weren’t being attracted by the traditional ways of marketing their upcoming season. Insight Creative proposed a new approach to deliver cut-through and to position a night at the NZSO as a viable arts and entertainment experience.

Idealog + Insight Creative

With New Zealand tourism experiencing rampant growth, constraints are rapidly appearing because of accommodation pressures in key destinations. New hotel investment is becoming critical and, given the scale of that investment, New Zealand Trade and Enterprise took the business case to major offshore funding sources with marketing support from Insight Creative.