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Michael Goldthorpe

Facebook vs the people: is this the beginning of the end for big data?

Opinion

Facebook vs the people: is this the beginning of the end for big data?

It was 10 April, 2018. Mark Zuckerberg, CEO of Facebook appeared in front of the United States Congress to talk data, privacy and how we should police the internet. 44 senators asked tough questions around privacy policies, business models and consumer protection. Zuckerburg answered honestly and robustly, facing up to criticism, owning up to failures, arguing for net neutrality and outlining plans to “do better”. For a nerd like me, it was fascinating. But what will it actually mean?

Be clean

If a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.

It was the best of times...

It was the best of times, it was the worst of times. It was the age of wisdom, it was the age of foolishness. It was 1859 when Dickens wrote Tale of Two Cities and in short, the period was so far like the present … it’s downright scary. And that’s before you start talking about robots.