Today’s savvy consumer no longer sees brands in black and white
Ben Fahy on brand authenticity. Plus an excerpt from the book
Keep clients in tough times. Nine ways to keep your company innovative—and essential
Marketing alchemy—turn castoffs into brand gold
Apple, Icebreaker, Fisher & Paykel, Dyson, Formway … it’s design that lifts these companies above the ordinary. But how do you encourage your company to become design-led?
Lord of the Rings brought Kiwis together. Mothers give Edmonds Cookbook to children leaving home, and Buzzy Bee is a Kiwi birthright. Why are these brands so enduring? The secret is authenticity—a rare realness in a world of global brands. Authentic brands do seven things well