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Mark Godenho

Pole position: Renowned launcher of things Andy Cunningham on branding, bro culture, her new book and working with Steve Jobs

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Pole position: Renowned launcher of things Andy Cunningham on branding, bro culture, her new book and working with Steve Jobs

Andy Cunningham is known best for her role helping to launch the Apple Macintosh, where she worked closely with Steve Jobs. Since those heady days, she has played a key role in the launch of a number of new categories, including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets and clean tech investing. During a recent visit to New Zealand, she sat down with Mark Godenho to discuss branding, bro-culture and her new book.