Lauren Bartlett

There’s more than one way to crack an egg. We talk to the four finalists in this year’s James & Wells Best Commercialisation of IP category of the New Zealand International Business Awards to find out how they each commercialise their IP – and what they keep right away from.

Chocolate Hokey Pokey is just one of a couple of innovations that are being introduced by the ice cream maestros Emerald Foods, coinciding with its launch of the New Zealand Natural brand into Chile this year – the latest developments in a line of many.