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James Hurman

What is a brand story, and why does a start-up need one anyway? Plus: win a branding session with Storytech worth $500

Storytelling

What is a brand story, and why does a start-up need one anyway? Plus: win a branding session with Storytech worth $500

Start-up founders or small business owners often become skeptical when they hear words like ‘brand’ and ‘story’ thrown around. Storytech founder James Hurman breaks down why every start-up needs a compelling story – and how it doesn't necessarily have to cost the founder an arm and a leg. Plus: we're giving away a free branding session with Storytech worth $500. Read on to find out more.

Selling the sizzle

Previously Unavailable's James Hurman has worked with brands big and small to figure out what they should say about themselves. And, for startups, it's often one of the most difficult parts of running a business. So he tried to find a way to help startups in a way that's truly affordable and scalable and the result is a 'brand strategy in a box' called Storytech.