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Erin McKenzie

Brand

When reflecting the fact that just one in four mergers result in success, TRA’s head of strategy Colleen Ryan told NZ Marketing earlier this year that culture - or two cultures and the failure to leverage the value of two businesses because of cultural differences - is a major culprit of failure.

Predicting the future

A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ came together to find that out, it served to be the perfect base for the scale of the production. Over the last four nights, What Next? has been posing challenging questions to New Zealanders. We chat to executive producer Arwen O’Connor and director Mitchell Hawkes about bringing the ambitious task to life.

Sponsored Content

New Zealand’s teams in black have long had the ability to unite the nation off the pitch, but how can those fans extend their support to the digital space? When NZ Rugby decided to bring together All Blacks fans in an online hub, DNA put its strategy, branding and digital experience expertise to the test by creating an engaging platform and story to match.