Elly Strang

Elly Strang


Elly is Idealog's editor and resident dog enthusiast. She enjoys travelling, tea, good books, and writing about exciting ideas and cool entrepreneurs.

Meet the young entrepreneur at the helm of Halter, the NZ agritech company backed by Peter Beck and Peter Thiel

Cash cow

Meet the young entrepreneur at the helm of Halter, the NZ agritech company backed by Peter Beck and Peter Thiel

A young man from Morrinsville is making waves in the agritech world with the award-winning idea behind his company, Halter. The solar-powered, GPS-tracked collar self-herds cows while gathering data about their behaviour, emotions and health and sending it to the farmer’s phone. It recently just raised US$8 million in capital in Silicon Valley from Peter Thiel’s Founders Fund, and Rocketlab’s Peter Beck has dubbed it a ‘billion-dollar idea’. Could this be the future of farming?


Regenerate Christchurch has released its plan to redesign the quake-damaged centre of the Christchurch city – Cathedral Square – to the public. It says its aim is to ensure the space is transformed from being seen as “damaged and uninviting” and returned to its original purpose – a gathering place for locals and visitors alike.

Safety first

If you’ve ever been involved in an emergency in a public space, you’ll know that privacy is often desired for both the person under duress and the first aid responder trying to help. Three Dunedin retail workers had seen it happen all too often, so they’ve created the First Aid Pod – a pop-up tent that provides shelter and all the medical gear necessary to deal with such a situation.


Idealog’s editor Elly Strang recently attended Sydney’s Vivid festival and came back feeling equal parts inspired and wistful that our side of the ditch doesn’t have anything quite on the same scale. Here, she laments the lack of an urban festival celebrating the creative sectors in New Zealand – and chats to Vivid Sydney creative director Ignatius Jones about where the Vivid gets its inspiration from, and how it takes creativity to the masses.

Who are we?

Sea-faring explorers. Suffrage. Sheep. Fencing wire. ‘Rugby, racing and beer’. New Zealand’s national identity has been linked to a number of things over the years. But the culture is constantly evolving and, in 2018, it feels as if the country has reached a tipping point. We’ve shaken off most of our colonial ties, we’re embracing our multicultural society, we’re working in new industries, we’ve lost our inferiority complex and we’re deciding what path to forge when it comes to big global issues like climate change. Societies aren’t born. They’re made. So, how do we design ours? And are we being bold enough with our policy ideas? Elly Strang takes the pulse of the nation.

Green Rush

With the creation of companies such as Helius and Hikurangi Enterprises, New Zealand’s cannabis sector is readying itself for launch. But what are the opportunities for those who want to invest in the birth of a new industry? We talk with founder of 1J Capital Andrew Jeffery, who is looking to create a cannabis capital fund in New Zealand. Here, he discusses the opportunity for Kiwis.


Technology is infiltrating the creative sector in a big way. How will it change the processes of artwork, and how can creativity be taught to machines? It’s these questions AKQA and Google set out to answer with the creation of Somesthetic Transfer, an AI machine that takes the texture of pre-existing artwork, digitises it and applies it to another artistic project in a way a human wouldn’t have visualised it. AKQA executive R&D director Tim Devine has a chat about what this means for the future of art.

Elevator Pitch, brought to you by Flick

As part of our Elevator Pitch series in partnership with Flick, we gave Adrian Wills a little longer than an elevator ride to pitch Trickle, a tap management and pour tracking software that analyses beer flow and helps bars run better.


As part of our coverage of Vivid Sydney, Idealog editor Elly Strang headed along to Semi-Permanent Sydney to soak in some creative inspiration from heavyweights in the creative fields. One of those was none other than Nike’s vice president of creative concepts, Tinker Hatfield. Here’s some key takeaways on design from the man himself.