Elly Strang

Elly Strang


Elly is Idealog's editor and resident dog enthusiast. She enjoys travelling, tea, good books, and writing about exciting ideas and cool entrepreneurs.

Waste not, want not: Better Burger engineers edible packaging

Put your rubbish where your mouth is

Waste not, want not: Better Burger engineers edible packaging

The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is serving up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.

Island innovation

Tama Toki’s unusual upbringing on Great Barrier Island led him to found a company that creates products inspired by his grandmother’s traditional Māori medicine. Called Aotea, it makes wellness tonics, honey and skincare, with a social good aspect involved, as jobs are being created to help alleviate people out of poverty on the island.

Moving mountains

For the 2018 Design Issue, we wanted to explore New Zealand’s national identity and the way it is interpreted through different forms of design. So, we reached out to renowned furniture maker, sculptor and design educator Carin Wilson and asked if he wanted to interpret Aotearoa’s identity and its ties to our indigenous culture through a carving for our cover.

Home is where the heart is

Following on from the success of its previous collaborative exhibition, The obliteration room, Auckland Art Gallery is rolling out another installation viewers can get involved in – except this time, with cardboard.


There's no question design is having a moment. Fortune 500 companies are hiring chief design officers and investing in design and innovation centres, and even traditional corporates are getting in on the action. At the forefront of this is Silicon Valley based Airbnb, the online marketplace for people to lease short-term accommodation. Founded by designers Joe Gebbia and Brian Chesky and co-founder Nathan Blecharczyk in 2008, the company is now a behemoth, valued at US$31 billion and located in 190 countries. On a recent trip to Auckland for the Better By Design CEO Summit, Airbnb's Jenny Arden (an IDEO, Google and YouTube alumni) chats with us all things design.

Diversity in design

Since the start of time, women have been involved in the building of cities, influencing architecture as we know it today. Yet statistics from the NZIA show that although architecture graduates in New Zealand are a 50/50 split gender wise, the number of women practising, particularly in senior roles, drops off significantly over time. On International Women’s Day, Context Architects director Lisa Hinton reflects on the industry’s diversity issues, as well as what her firm’s doing to combat this.