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Dawn Picken

Less is more: inside the studio of George & Willy

Meet the makers

Less is more: inside the studio of George & Willy

A pair of young Kiwi industrial designers are garnering awards, fans and sales across the world for their minimalistic yet practical products, such as clothes drying racks and paper rolls. Mount Maunganui-based George Wilkins and Will McCallum talk with Dawn Picken about their transition from tinkerers to heads of design studio, George & Willy.