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Damien Venuto

Yellow's mission to become 'the biggest digital agency for SMEs'

Aiming high

Yellow's mission to become 'the biggest digital agency for SMEs'

It wasn’t long ago that a listing in the Yellow Pages was such an imperative form of advertising that businesses would adjust their names just to get an alphabetical advantage over their competitors. So pervasive was this strategy that a 1992 Chicago Tribune article includes such curiosities as ‘A AAA Aability Secretarial Service’ and the grammatically questionable ‘A Attorney for DMV matters’.

Staying indoors

Xero’s global director of media, Patrick MacFie, describes content as “a ravenous beast” more than capable of chewing you up and spitting you out.

Bye for now

As Lightbox chief executive Kym Niblock prepares to bid farewell to the SVOD industry, we sit down with her for a long chat about her stint at the centre of one of the fastest changing industries in New Zealand.