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Colleen Ryan

Colleen Ryan

Head of Strategy, TRA

The money or the bag, New Zealand? Colleen Ryan on how we can maintain our charm AND dominate the world

Culture club

The money or the bag, New Zealand? Colleen Ryan on how we can maintain our charm AND dominate the world

Many are eager for New Zealand’s tech sector to surpass agriculture and tourism to lead us into a prosperous future, but do we have the confidence to promote our creative talents to the world? Colleen Ryan, head of strategy at TRA, takes a look at the cultural codes that are shaping our success, as well as the search for a new chief technology officer in New Zealand.

Design Month, brought to you by DNA

The world of a marketer changes rapidly, and design changes accordingly as a way of keeping up and reflecting new values. However, design elements comprise a major part of a brand’s distinctive assets - and design changes need to protect key distinctive components while moving a brand forward, says TRA's Colleen Ryan.

Through the looking glass

Behavioural economics and other disciplines in the cognitive sciences have given us a framework to understand people’s behaviour and decision-making – and consequently a way of looking at how we can change behaviour, says TRA's Colleen Ryan.