DDB New Zealand was among the few to win gold at this year’s Asia Pacific Advertising Festival (ADFEST 2012) Lotus Awards thanks to its work on Steinlager ‘Believe’ - and it also brought home a Silver Press Lotus for Campaign for Best of Social Engagements for Coastguard New Zealand’s Mayday Appeal.
To help marcomms folk avoid such epic PR fails as those of Telecom or Qantas, CAANZ Marcomms Leadership Group (MLG) is hosting a special event, Re-Imagining PR.
The NZICA kicks off its first advertising campaign in five years.
The ABs' latest airborne antics come courtesy of Nokia and Colenso.
IT guys don’t get a lot of love, as a rule.
The beans have been counted, the results are in, and it’s all good news for online. The IABNZ/PwC Insight report released yesterday had the total online ad spend up nearly a quarter on the previous year.
A new road safety campaign is making use of hidden camera footage to reveal the unscripted responses of ordinary New Zealanders upon finding out they are being driven around by someone high on drugs.
Powerful, emotive and starkly original, Publicis Mojo‘s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR, incorporating everything from pop-up art galleries to support from Radiohead.
This time of year always prompts us to look back on the 12 months that was – and do a spot of crystal ball gazing.
Kiwi startup Stolen Rum's product has been judged world class, and it’s got the requisite feel good back-story, but a cheeky guerrilla marketing campaign led by Pead PR hopes to put the brand name on everyone’s lips – including the spirit-making behemoth it’s competing with, Bacardi.