Cath Winks

Kiwi contingent claims glory at ADFEST

Kiwi contingent claims glory at ADFEST

DDB New Zealand was among the few to win gold at this year’s Asia Pacific Advertising Festival (ADFEST 2012) Lotus Awards thanks to its work on Steinlager ‘Believe’ - and it also brought home a Silver Press Lotus for Campaign for Best of Social Engagements for Coastguard New Zealand’s Mayday Appeal.


To help marcomms folk avoid such epic PR fails as those of Telecom or Qantas, CAANZ Marcomms Leadership Group (MLG) is hosting a special event, Re-Imagining PR.

Kiwi startup Stolen Rum's product has been judged world class, and it’s got the requisite feel good back-story, but a cheeky guerrilla marketing campaign led by Pead PR hopes to put the brand name on everyone’s lips – including the spirit-making behemoth it’s competing with, Bacardi.