Going in circles: how Wishbone, Garage Project, Ethique, The Formary, New Zealand King Salmon and Studio Pacific are finding revenue in waste
Some say the circular economy can reshape our world. The idea is to maximise the lifecycles of all the materials we use, optimise their use and reuse them continuously. No more waste. This would replace our dominant ‘take-make-waste’ linear model with a circular one. The Chinese have gone a bundle on it in their five-year plans. The Europeans are massively keen. But has it hit our high street? Andy Kenworthy, communications and campaigns at the Sustainable Business Network, gives a rundown of emerging initiatives.