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Sam Grover

Why the commercial world needs more artists

Arts smarts

Why the commercial world needs more artists

There’s lots of ways to make a living as a creative, but often the focus is on the two main ways to do so: either by working as an artist, or by working in arts-adjacent roles. But according to Mike Hutcheson, adjunct professor at Auckland University of Technology, formerly one of New Zealand's leading ad executives and a mentor for TBI's Mentoring in the Arts programme, there’s a third way: applying your arts skills in a commercial context.