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Rebecca Mills

Why ‘buy-one-give-one' businesses could be causing more harm than good

Business with purpose

Why ‘buy-one-give-one' businesses could be causing more harm than good

Businesses that have a for-purpose model can have the best of intentions, but unintended consequences. Founder of transformation agency The Lever Room, Rebecca Mills, breaks down the problems with the buy-one-give-one-free social enterprise model that is fast becoming popular with consumers and entrepreneurs alike.