facebook
Close

Marcus Hawkin-Adams

Virtue signalling: which side are you on?

Idealog + ICG

Virtue signalling: which side are you on?

A recent advertisement by Gillette discussing toxic masculinity divided critics over whether it created meaningful change, or was just virtue signalling by one of the world’s largest razor brands. ICG strategy director Marcus Hawkin-Adams breaks down how to navigate the tricky marketing waters of championing a social cause.