Jenny Keown

No returns

The fallout from Brexit isn’t all bad – for overseas consumers, anyway. The weak pound has prompted a rush on ecommerce sites and world-renowned furniture designer David Trubridge has taken it a step further and bought an electric BMW i3 at a sharp price. He took the opportunity to chat with Jenny Keown about how Kiwi businesses should be investing in sustainability.


Picture this. A shopper of the future is rushing around the supermarket. They care about where their food comes from, particularly its green credentials. They see a bottle of olive oil with a green tick. What does it mean? Is it genuine? No longer do they have to take out their smartphone to test the brand’s credentials.


With rising incomes globally and an aging population, health food is no fad. Whether we’re talking whole grains, organic, gluten-free, paleo, nutraceuticals (for example, dietary supplements, scientific-based natural remedies, and nutrient-enriched foods with purported health benefits), or just general healthy eating with a focus on fresh fruit and vegetables, New Zealand exporters are making inroads.


We can be fairly positive in New Zealand that what’s printed on the packet is the same as what’s inside the packet – and whatever that is won’t kill us or make us sick. But news headlines today often feature food scares (some deliberate, some unintentional) even in well-regulated nations.