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Elisha Watson

Not-so-brief encounters: Nisa founder Elisha Watson on starting an underwear social enterprise one year on

Social entrepreneurship

Not-so-brief encounters: Nisa founder Elisha Watson on starting an underwear social enterprise one year on

Elisha Watson is the founder of Nisa, an underwear label based in Wellington that employs women from refugee backgrounds. She quit her job as a litigation lawyer a year ago to found the company after volunteering for the Red Cross and seeing refugees struggling to find work. Here, she reflects on the trials and tribulations of starting a social enterprise from the ground up.