facebook
Close

Edwin Rozells

 The four leadership styles required to succeed as a transformation leader

Leading by example

The four leadership styles required to succeed as a transformation leader

There’s no doubt that business transformations are stressful experiences for employees. Unfortunately, many transformation leaders are ill-equipped and under-prepared to manage the end-to-end transformation experience for their own teams. Head of transformation at Colenso BDDO, Edwin Rozells, says leaders must evolve into multi-dimensional leaders and present different styles at different points of the employee transformation experience. Here, he shares a multi-dimensional leadership model that provides a practical guide to you and your company on how to complement existing transformation plans with a contextual leadership approach, designed to increase the odds of success.