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Darren Kirkland

Are we at Minority Report yet?

Idealog + krunch.co

Are we at Minority Report yet?

The degree to which we can use data in the real world today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond. krunch.co managing director Darren Kirkland dives deep into the right way to harness consumer data.