Ceri Wells

Ceri Wells

Partner, James & Wells

Ceri Wells has been involved in patent drafting, litigation, trade mark ownership, unfair competition and copyright matters for 30 years. He’s passionate about making sure business get the best possible bang for their innovative buck.

IP 101

Determining whether to protect your IP or not is one of the most important decisions you will need to make as a business owner/leader.  Many factors come into play, including knowing what role IP plays in your organisation, and how you plan to leverage it for competitive or commercial advantage, now and in the future.

Tips to be tops

Innovation in business. It’s unquestionably important – as a scan of most, if not all, CEO’s strategic priorities and Board agendas will attest.