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Cassie Roma

Why we need death to marketing slang

Slanguage

Why we need death to marketing slang

Let's be honest, marketers have fun jobs, head of content marketing at the Warehouse Group Cassie Roma says. They live their lives in not only lost and wading through spreadsheets of media placements–- but also in beautifully inspirational narrative, nuanced creative iteration, and in strange absurdities that shine glittery, gritty, nuanced neon light into the world. However, they also tend to speak in a foreign language to most people, which can be alienating. Here, she explains why we need to can the marketing slang.

Channel blackout

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Head of content marketing at The Warehouse Group Cassie Roma explains why she's all for Lush taking a risk, quitting social media and putting their money where their heart is, given the ethical problems the social media giants have been facing as of lately.

Opinion

Oh, muffin. In case you missed the news this week, Muffin Break Australia's general manager slammed 'entitled' Millennials who no longer want to work for free in order to get ahead in the workplace. Head of content marketing at The Warehouse Group, Cassie Roma shares why doing business with millennials (or any progressive-minded human, for that matter) isn’t hard – it's about putting people before percentages, and heart counts before headcounts.