September - October

Issue #59, September - October

Forget cut-throat competition, the hot topic these days is collaboration. From shared workspaces, to Xero start-up teams, to primary producer hot-shots gathering at Stanford, Idealog examines the workings of Kiwi collaboration. Plus: Should we be making dosh from dope (like those astute Americans); and why aren’t we all driving electric cars (like those smart Scandinavians)?


Branded Content

Design Thinking

Sales success is the process of attracting customers by showing them how your product and/or service will meet their needs better than the alternatives available. Good design attracts customers, sells more products today and sets a platform up for you to sell even more tomorrow, writes Steven Giannoulis from Insight Creative.


Forget cut-throat competition, the hot topic these days is collaboration. Whether it’s companies in shared working spaces exchanging ideas around the water cooler, entrepreneurs picking other people’s brains via crowdsourcing, Xero start-ups teaming up to get customers, or big bosses of primary producers strategising at Stanford University, working together is de rigueur.* (*But why just write about it? Idealog decided to try a bit of collaborating ourselves, so we asked for help to illustrate this feature. Most of the photos on these pages – and on the cover – were sourced from our readers, friends, followers, and the people we've written about recently. The rest were us. We're all in this together.)


Looking for a good time in central Auckland? Idealog spent a few hours at AUT’s Colab, and came away buzzing.