November - December 2014

Issue #54, November - December 2014

NZ's best innovators and design heroes, and why Piketty matters. This issue we celebrate 2014's most exciting innovation and design, investigate why French economist Thomas Piketty's views on inequality matter for New Zealand businesses, and explore four paths to successful exporting. Plus dogs, drones and Utopia.



To celebrate it being a gold pin winner at the Best Awards 2016 last Friday in the Non-Consumer category, Idealog is republishing this story from November 2014 on Enztec.


After recent reports that Australian supermarkets were taking Kiwi products off their shelves, NZTE Australia and Pacific regional director Michelle Templer says there’s a perception New Zealand products are less welcome.


It seems you can’t walk through an airport bookshop these days without having your eyeballs assaulted by shelf after shelf of books promising all manner of personal and business success.


When Darren Turner, general manager of reuseable takeaway coffee cup company Cuppacoffeecup decided to launch into the Australian market he had a couple of aces up his sleeve. He had spent a couple of years working across the ditch in a previous FMCG corporate incarnation, and he has an Aussie-born investor and business partner. Turner thought he knew the ropes, but found there were plenty of traps for young players. He shared tips with Nikki Mandow.


In any market, finding a good in-market partner is often item number one on the exporting to-do list. But beware: many New Zealand companies have found themselves in hot water from thinking they can simply walk into a market and appoint a partner. Here are some of the pitfalls and how you can avoid them.


During her recent visit to New Zealand, Huffington Post founder Arianna Huffington reinforced her “Sleep your way to the top” mantra. Her argument is that the best way to boost our at-work productivity is to nurture ourselves outside the office—through sleep, disconnecting from technology and building relationships with other people. It’s not clear how much the Huff follows her own laziness refrain, but other companies do. Here are five examples:


Thomas Piketty's Capital in the twenty-first century is the most talked-of tome on inequality since a similarly-named book by that German guy in the 1800s. This month, Kiwi publisher BWB will put out The Piketty phenomenon: New Zealand perspectives. Here are two excerpts.


Massey University students Fraser Callaway and Oliver Ward found design graduates were battling the transition to employment. They responded by creating a cunning and colourful platform, connecting students to studios.


Mary Poppins reckoned a spoonful of sugar did the trick with unpalatable medicine. Now a bunch of students have applied the Mary P principle to physiotherapy. Make the exercises part of an inter-galactic video game and everyone’s going to want a crook knee.