March-April 2014

Issue #50, March-April 2014

THE ICEMAN COMETH! Rob Fyfe explains how Icebreaker is angling to crack a billion-dollar turnover and Jeremy Moon reflects on the journey thus far. Plus we take a peek inside Trade Me's headquarters (and ask what's left now they've captured pretty much all the NZ market) and run a ruler over all previous 49 issues to come up with some interesting nuggets.


Big deal

Icebreaker has been sold to US-based footwear and apparel retailer VF Corporation, which also owns the likes of Timberland, Vans, Wrangler, Lee Jeans, and The North Face. We're republishing this story about Icebreaker founder Jeremy Moon and chairperson Rob Fyfe's vision of a $1 billion brand.