March-April 2012

Issue #38, March-April 2012

Dion Nash's new man brand, all about Nice Blocks, grilling Nikki Kaye and our ultimate how-to guide. Learn to how pick the perfect wine, lunch like a rock star, get on the front page and more


How To

Ad man Mike Hutcheson was in the agency game through the heady glory days of the 80s and lived to tell the tale. So if anyone knows how to do lunch, and do it like you mean it, he's the man with the plan. His top 10 rules to live and lunch by:

How To

In an age where the media loves to feast on bad news, not good news, how do you score maximum media exposure without a filthy crisis to go with it? Deborah Pead, from leading PR firm Pead PR, has pretty much seen it all.

How To

As a former general manager of Freeview and current chief financial officer of Image Centre Group, Steve Browning knows how to crunch any number that comes his way, and even a few that don't. Here's how to read your competition's financial statements.

How To

Business consultant Lance Wiggs has suffered his way through more snoozeworthy dinner party conversations than you could shake a breadstick at. Stopping the insanity can be done- but sometimes you have to just suck it up and take one for the team.

How To

Idealog publisher and general troublemaker Vincent Heeringa is an experienced impromptu speaker, even when he's prepared. Here's how he makes it look easy. Go on, kids. Try this one at home.

Question Time

One of the faces behind Telecom's 'smart network', Adam Bryce, cut his teeth on the Karl Lagerfeld school of aesthetics.

Jandals. They're like sporks. How? Both words, dear reader, are what etymologists know as 'blends' – they combine elements from two existing words to create a new one. In the case of the spork, the progenitors were spoon, and fork. As for the jandal: Japanese sandal, of course.