July-August 2011

Issue #34, July-August 2011

New look, new sections, new website: it's the all new Idealog. From Sam Morgan's south American dairy venture to the Kiwi at the centre of solar technology that could reshape the world economy, plus our six back-section departments (Venture, Tech, Brand, Strategy, Sustain and Design) give you plenty to get your teeth into.



Could a fully recyclable performing vessel be engineered almost entirely out of reclaimed plastic bottles, cross the Pacific while demonstrating real world solutions?


The backdrop to this presentation is yet another round of power struggles between left and right to control the margins and, under MMP, potentially the centre of the New Zealand political scene and ultimately the purse strings of New Zealand Inc.

They say good things take time. Tell that to the inventor of the first compact fluorescent lamp (CFL), Ed Hammer, who developed his idea in 1975 while working as a senior physicist at GE Lighting. It took the mass market decades to cop onto the environmental and cost-saving benefits of the low-energy bulbs. But after being heralded as the energy-efficient lighting of the future, CFLs have since been criticised for their mercury content. So what’s next? Another form of lighting that has also been on the backburner for decades.


Aucklander Maria Ines Manchego is a photographer, cinematographer and director living in hipster ground zero—Brooklyn, New York’s Williamsburg. The quietly-spoken Chilean–New Zealander recently shot her first feature with Kiwi director Florian Habicht.


A combination of Kiwi practices, verdant land and cash from clued-up investors like Sam Morgan yields Leitíssimo three times the production it would generate in New Zealand. Is this the end of our dairy industry - or the next step for IP?


Tangleball is the latest addition to the growing global trend of DIY makerspaces, born of a desire to get offline and create tangible objects in a community-oriented way.

Data Visualisation

Somewhere along the way, banks decided they'd rather lend to homeowners than business.