November-December 2009

Issue #24, November-December 2009

It’s got your number: Idealog #24, on sale now at good stores everywhere.


In a Wellington corridor, Nat Torkington laid down a challenge—and sparked a small revolution. Kiwi innovators are using public data to change the ways that politicians, public servants, companies and people communicate.

Emerging Talent

Chelsie Preston Crayford started her acting career with a chocolate bribe. Now she needs no convincing.

When Bruce Ferguson took his big-splash events business to the UK, he arrived alongside a less welcome visitor: the recession. A year later, the recession is still there—but so is Ferguson, and he’s finding a ready audience for his outrageous stunts and extravaganzas. By Stephen Jewell.


Online maps are low-res, low-impact and usually low-rent. But a Christchurch company has mapped the city in high-res—including some local interiors.


Monique Rhodes doesn’t like Christmas albums—so she’s making one, with a who’s-who of Kiwi musicians.

The future of advertising | Advertising and marketing may be changing thanks to the arrival of web 2.0, but the task of the advertising agency as idea generator, expert communicator and persuader has never been more important.

Question Time

This must be Dick Frizzell’s year. His Four Square guy is everywhere, his wine won gold at the 2009 New Zealand International Wine Show, and his book, Dick Frizzell: The Painter, has been released to wide acclaim. Nobody blends the creative and the commercial quite like Frizzell, but where