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Same tools, different results: 2018 TVNZ-NZ Marketing Awards Finalists Announced

Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2018 TVNZ-NZ Marketing Awards. We can now unearth the entries that showed the judges a wealth of strategic brilliance, creative excellence and impressive commercial results as we announce the 2018 finalists.

“Not surprisingly, plenty of the big names that regularly feature at these awards have made it through again, but it’s always great to see new companies being rewarded for their marketing efforts and, following the changes we made to this year’s categories, we received an 8% increase in the number of unique entrant companies entering the awards and a 25% increase in the number of unique finalist companies making this year’s cut,” said Ben Fahy, editorial director/publisher, ICG Media. “There is some very impressive thinking and execution among the finalists. And I know the judges have some difficult decisions ahead of them.”

With the first round of judging complete new convenor of judges Michael Friedberg said “the competition this year was tough, but I am delighted to see a number of finalists making it through multiple times as well as some new entrants together with our regular candidates all vying for the top honors in this year’s awards”.

Leading the way with six finalist nominations are JH Whittaker & Sons (including as a finalist in the Rookie Marketer of the Year category), Air New Zealand and the Health Promotion Agency (one of their entries is alongside the Stroke Foundation). NZME and BP Oil New Zealand both have five finalist entries and the New Zealand Automobile Association and AA Insurance are also in the running with four finalist entries.

The TVNZ-NZ Marketing Awards celebrate the talent and success of the New Zealand marketing industry. Now in its 27th year, it is the only awards programme that recognises the business benefits of strong marketing strategies. They are supported by premier sponsor TVNZ, principal sponsors Adshel, Energi, and category sponsors BrandWorld, GrownUps, Mailshop, Nielsen, SkyKiwi.com, The Radio Bureau and TRA.

Tickets are now on sale for the usual sell-out awards evening take place on Thursday 13 September at the Cordis, Hotel, Auckland. Bookings can be made online at https://www.marketing.org.nz/marketingawards18

SECTOR AWARD FINALISTS

Company

Marketing Initiative

Advisory.Works

Succession Strategy - B2B DM Campaign

Air New Zealand

Project Blackout / Air New Zealand

Air New Zealand - Airpoints

Airports: Delivering a Best-in-Class Loyalty Programme Experience by Going Beyond Communications

Auckland Council

Let's Bin the Bag!

Auckland Council

Safeswim

BP Oil New Zealand

Putting the Service Back in Service Station

CERT NZ

Get Cyber Smart! Cyber Smart Week: 27 November - 1 December 2017

Contiki

Contiki Squad

Fly Buys

Fly Buys Crew Education and Advocacy

FMG

FMG Advice Worth Listening To

Genesis

Genesis: The Start of Something New

Goodman Fielder

Vogel's 'What Do You Bring to the Table'

Health Promotion Agency

Depression.org.nz Small Steps Towards Wellbeing

Health Promotion Agency

Oral Health Campaign - Baby Teeth Matter

Health Promotion Agency and The Stroke Foundation of New Zealand

Stroke FAST Campaign

Hunting & Fishing New Zealand

Hunting & Fishing New Zealand

J H Whittaker & Sons

Let Us Take You To A New Chocolate Destination

Life Flight

We Couldn't Wait to Save Lives

Lion

Return of the Mac's

Lion

Speight's Summit Ultra

Mercury

Mercury - EVIE

Ministry for Primary Industries/Biosecurity New Zealand

MPI - Dropping the bomb on Myrtle Rust

Movember Foundation

Movember

New Zealand Automobile Association and AA Insurance

AA Home Response

New Zealand King Salmon

Regal Manuka Smoked Salmon

New Zealand Racing Board (TAB)

TAB Melbourne Cup Season

NZME

Audiences Captured - NZME Trade Marketing Campaign Two x finalist

NZME

Discover More – The Relaunch of nzherald.co.nz Consumer Campaign

NZSki

Early Bird Campaign

Prostate Cancer Foundation NZ

Blue September 2017

Restaurant Brands - KFC

KFC Super Rugby & Epic Fan Box

Samsung Electronics NZ

Samsung Data Drive

Sealord

Be Like a Fish Campaign

Skinny

Skinny

Smales Farm Management

The B:HIVE @ Smales Farm

T&G Global

T&G Global Hot Potato

The Warehouse

The Warehouse - Delivering Better Value Everyday

TSB Bank

TSB Brand Relaunch

Vector and Auckland Council

Vector Lights on Auckland Harbour Bridge

EXCELLENCE AWARDS FINALISTS

Company

Marketing Initiative

Advisory.Works

Succession Strategy - B2B DM campaign

Air New Zealand

Air New Zealand & Kiwibank Credit Card Rebrand

Air New Zealand

Air New Zealand Airpoints - Building New Zealand’s Most Member-Centric Loyalty Programme

Air New Zealand

ANZ Visa Business Airpoints Card Launch

Air New Zealand

Project Blackout / Air New Zealand

bcg2

Bags Not

BP Oil New Zealand

BP and Surf Life Saving NZ: In it for life. Together. Two x Finalists

BP Oil New Zealand

Putting the Service Back in Service Station Two x Finalists

Contiki

Contiki Squad

Dimension Data New Zealand

Dimension Data Volvo Ocean Race Sponsorship

Earthwise Group

Glow Lab Natural Skincare

Engineering New Zealand

Engineering New Zealand

Fisher & Paykel Healthcare

Brand Health - From the Inside Out

Flooring Xtra

#flooringxtrafeeling Two x Finalists

Fly Buys

Fly Buys Crew - Engagement and Advocacy

FMG

FMG Advice Worth Listening To

Harrison Grierson

Harrison Grierson HG+ME

Health Promotion Agency (HPA)

Quitline Pacific "Wrap it in Honey" Two x Finalists

Health Promotion Agency (HPA)

Smokefreerockquest 2017

Independent Liquor NZ

House of Peroni at Volvo Ocean Race - Auckland Stopover

J H Whittaker & Sons

Nigella! I Was Just Passing...

J H Whittaker & Sons

The Collaboration Behind The Collaborations

J H Whittaker & Sons

Toffee Milk Chocolate: Nearly 90 Years in the Making

J H Whittaker & Sons

World Class Chocolate from Porirua

Lion

Speight's Summit Ultra

Masterpet NZ

Black Hawk NZ Two x Finalists

MediaWorks

Dancing With the Stars: Dance Off!

Mercury

Mercury - EVIE

Mercury

Mercury and FCB

Movember Foundation

Movember Two x Finalists

New Zealand Automobile Association and AA Insurance

AA HOME

New Zealand Automobile Association and AA Insurance

AA Home Response Two x Finalists

New Zealand Racing Board (TAB)

SMARTER ACQUISITION: The Science of Acquiring the BEST Customers

New Zealand Racing Board (TAB)

TAB Training

New Zealand Trade and Enterprise

New Zealand Loves France

nib

nib Direct to Consumer

No Ugly

NO UGLY

NZME

Discover More – The Relaunch of nzherald.co.nz Consumer Campaign

NZME

OneRoof Product Launch

NZSki

Early Bird Campaign

NZSki

Mt. Hutt Early Bird Campaign

Powershop NZ

Powershop - Pack to the Future

Powershop NZ

Switch Your Mates

Restaurant Brands - KFC

KFC Super Rugby & Epic Fan Box

RUN

RUN + Niue Tourism

Samsung Electronics NZ

Samsung Data Drive

sKids - Safe Kids In Daily Supervision

sKids

Smith&Smith® / Belron® / Media Co Global / Mime Analytics

Smith&Smith® / Belron® partnered with Media Co Global / Mime Analytics

Spark

Spark Diversity

Subaru of New Zealand

Subaru and Barnes, Catmur & Friends Dentsu

Subaru of New Zealand

Subaru of New Zealand

T&G Global

T&G Global Hot Potato

TAB

The TAB Apprentice

Tertiary Education Commission

Oompher Web Series Two

Tonkin + Taylor

Tonkin + Taylor Customer Experience Programme

TRA

TRA Two x Finalists

TRACK New Zealand

Air New Zealand and TRACK - Creating a Nation of Airpoints Addicts

Trustpower

Trustpower Multi-Product Bundling

Trustpower

Trustpower/Gunroom

TSB Bank

TSB Brand Relaunch

TVNZ

Stop: Watch the Commonwealth Games

Vector and Auckland Council

Vector Lights on Auckland Harbour Bridge Two x finalists

Vodafone Warriors

Vodafone Warriors - Be the Tribe

INDIVIDUAL AWARD FINALISTS

Nominee

Nominee Company

Briana Millar

Tonkin + Taylor

Brittany Damon

Stuff

Hannah Gray

J H Whittaker & Sons Ltd

Michelle Anderson

The Warehouse Group

Rebecca Barnett

Loyalty NZ

Sarah Williams

Spark NZ

Simon Jarvis

New Zealand Racing Board (TAB)

Tom Belson

All Blacks Tours

Wal Dumper

Subaru of New Zealand

The 2018 TVNZ NZ Marketing Awards is proudly supported by the following sponsors:

Premier sponsor:

TVNZ’s all about sharing the moments that matter to New Zealanders. Each day we reach more than 2 million viewers – in lunchrooms, lounge rooms, bedrooms and on whatever device they carry around. Whether we're breaking news, following adventures, sharing stories, or simply putting smiles on faces, we’re all about doing it better, smarter and on more screens.

TVNZ is honoured to partner with the TVNZ-NZ Marketing Awards to celebrate the industry’s brightest lights. The Awards give us an opportunity to acknowledge the hard work and outstanding achievements of a thriving industry.

Principal sponsors:

As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Formed in 1997, Adshel is wholly owned and operated by HT&E.  We’re now one of the most recognised names in street furniture and a key player in the out-of-home media market, reaching 82% of New Zealanders.  Looking ahead, Adshel will continue to lead the market in innovation and insights with a world-first national digital street furniture network and industry-leading consumer research programs. Expanding our portfolio into data and geo-targeting solutions, we’re always searching for the next big thing in out-of-home, ensuring we offer advertisers new and robust ways to reach, engage and impact their audience. We’re New Zealand’s only national street furniture provider and we’ve got the scale, flexibility, creativity and innovation to drive results. 

Energi is a specialist shopper marketing agency. They truly understand shopping, and they know how to generate demand for their clients through a mix of shopper behaviour insights, and creative ideas that attract attention, and build a competitive advantage throughout the path to purchase.

Category sponsors:

BrandWorld is a world leader in visual content marketing through its platforms Family Health Diary and Discover etc. plus its many bespoke offerings, including Made-to-Match and Food in a Minute. We specialise in telling stories that resonate with consumers; creating cost effective, non-traditional advertising solutions that can be repurposed and used effectively from the large screen to mobile and everything in between. Our work has won countless marketing awards and has often boosted product sales beyond even the most optimistic client’s expectations.

GrownUps is New Zealand’s largest online lifestyle magazine, social club & brain training hub for the active 50+ audience. Started in 2006, GrownUps regularly has over 160,000 monthly visitors and is over 140,000 members. With over 8,500 items and unique articles available across Travel, Health, Leisure, Family, Money, Entertainment, Recipes etc, visitors also find new friends, enter discussions, enter competitions, receive great offers and also play a myriad of games & puzzles – all free.

Mailshop provide a solution to all your print, mail and marketing communication needs. With a team of talented specialists who have worked across a wide range of industry categories, we deliver exceptional brand and communication solutions that exceed client’s expectations. From offset to digital printing through to large format posters, POS material and direct marketing campaigns, we take care of your project from concept to completion. Our business model includes faster and better decisions, project management and cost control. We also offer storage and fulfilment services so you really are covered. There is no greater joy than seeing a happy client and we have plenty! Most of our clients have been with us for years. We want you to be one of them.

With a presence in 100+ countries, Nielsen's mission is to provide clients with the most complete understanding of what consumers watch and buy. The consumer's world is changing at an unprecedented speed where media and commerce are colliding. We are focused on innovating to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful tools that help them make strategic business decisions every day. Nielsen is uniquely positioned to drive performance management solutions for our clients around the globe.

Skykiwi is the most influential Chinese language media in New Zealand, which includes content creation, social, video, and events. It has been in the market for over 17 years. Skykiwi not only reaches over 90 percent of the Chinese community in New Zealand, it also reaches millions of Chinese in China.

New Zealand has more radio frequencies per capita than any other country in the world. The good news is that gives advertisers exceptional opportunities to target both niche and national audiences - but it can make the campaign planning process a little daunting! That’s where The Radio Bureau comes in. A single source for radio advertising, we help advertisers navigate – and optimise - the New Zealand audio landscape. We take pride in working alongside advertising agencies and their clients to provide the most comprehensive, effective and impartial radio solutions possible.

TRA is an insight agency. We use intelligent analysis to put people at the heart of the organisations we work with. We make extensive use of research, data analytics, information design, strategy and culture to identify opportunities for businesses to grow. But the distinguishing feature of our work is our knowledge of human behaviour.

 

The TVNZ NZ Marketing Awards is run as a partnership between the Marketing Association and NZ Marketing Magazine and StopPress.co.nz, published by ICG Media.

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