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05 June 2020

 
 
The Future of Sustainable Events is Gamification

Work Life

The Future of Sustainable Events is Gamification

During intense uncertainty, we have never been more certain about the power of community to drive meaningful connections. Dan Roberts, a psychotherapist, says that “Humans are born wired for connection – it’s in our DNA, as strong as a need as food, water, and warmth.” Because of our innate desire to belong to a tribe[…]

 
Meta5 Group discusses the future of the workplace

Work Life

Meta5 Group discusses the future of the workplace

Workplace strategy consultancy, Meta5 Group, predicts smaller office spaces and flexibility within the workplace post Covid-19. Flexibility within the workplace has been a hot topic of conversation over the last month, particularly with Prime Minister Jacinda Ardern encouraging businesses to discuss a four day work week. If the future consists of activity-based-working combined with work[…]

 
 
 
 
Elevator Pitch: FirstEATS

Elevator Pitch

Elevator Pitch: FirstEATS

We gave First Table founder Mat Weir a little longer than an elevator ride to pitch online takeaway directory FirstEATS. Following the start-up of his highly popular platform First Table, a site where the first customers to book at a restaurant get 50 percent off their meal, Mat Weir decided to create FirstEATS, a marketplace[…]

 
Save our soup: SOS initiative lends a helping hand

Venture

Save our soup: SOS initiative lends a helping hand

When it was announced that New Zealand would go into level four lockdown, New Zealand Trade and Enterprise projects general manager, David Downs, instantly thought about the hundreds of cafes and businesses that would suffer. Feeling as shocked and helpless as everyone else, Downs took it upon himself to set up ‘SOS Café’ website which[…]

 
NZ Marketing magazine releases once off speciality e-mag, Marketing in Lockdown

Work Life

NZ Marketing magazine releases once off speciality e-mag, Marketing in Lockdown

NZ Marketing's speciality E-issue, Marketing in Lockdown , is now live. The magazine is set to be a guide for all things marketing following the Covid-19 Lockdown. Click the link here to read the issue. MARKETING IN LOCKDOWN Reaching and retaining customers while in a nationwide Lockdown, amidst a global pandemic, meant that marketers had to[…]

 
Socialites and The Social Club join forces

Venture

Socialites and The Social Club join forces

Socialites Group and The Social Club have combined their strengths to now offer New Zealand’s largest influencer marketing agency. The acquisition itself was competed over Zoom during the Covid-19 lockdown, with the deal finalised and taking effect on May 21. Socialites, which celebrates its tenth birthday this year, is headed by Wendy Thompson and Mel[…]

 
Covid-19 sees Doc Edge film festival transfer to online

Venture

Covid-19 sees Doc Edge film festival transfer to online

For the first time in 15 years, thanks to a new partnership with Chorus, the critically acclaimed Doc Edge film festival will now screen online. From June 12th to July 5th, Kiwis across New Zealand will be able to access the festival’s programme of 57 feature films and 26 short films, as well as award-winning documentaries,[…]

   
FROM THE SCG BUSINESS NETWORK
 
 
GroupM expands strategy team with hire of Dom Dipple
 

GroupM expands strategy team with hire of Dom Dipple

 
 
 
 
From brand idea to brand ideal – the new breed of brands elevating their purpose
 

From brand idea to brand ideal – the new breed of brands elevating their purpose