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07 October 2021

 
 
Innovative Kiwi creation takes centre stage at entrance to Expo 2020 Dubai

Design

Innovative Kiwi creation takes centre stage at entrance to Expo 2020 Dubai

Expo 2020 Dubai is expected to attract 25 million visitors over the next six months who will be greeted by a spectacular New Zealand-created architectural installation on the entrance canopy. Dubbed ‘WonderCool’ the canopy was created by Wellington’s Kaynemaile and not only delivers a dramatic and kinetic aesthetic but also shields visitors from desert heat[…]

 
Fighting climate change: how lessons from behavioural science can hit carbon harder

Issues

Fighting climate change: how lessons from behavioural science can hit carbon harder

Opinion piece by Brendan Sturrock It shouldn’t be controversial to say that our fight against Covid-19 has been one of the world’s most successful. An important weapon in our armoury has been the well-orchestrated integrated communications that helped bring us all together against a common enemy. But, we’re facing another “Code Red” for humanity. And despite our[…]

 
 
 
 
A Day in the Life: Nick Brown Co-founder of Cook & Nelson

A Day in the Life

A Day in the Life: Nick Brown Co-founder of Cook & Nelson

Cook & Nelson was established six years ago by husband and wife team Nick Brown and Becs Caughey, seeking category challengers for the New Zealand market. The business imports artisan and disruptor brands from McClure’s Pickles, Seedlip distilled non-alcoholic spirits, Fair Trade chocolate brand Tony’s Chocolonely, and more. Behind the scenes, Nick and Becs look[…]

 
Makeway for Hey Hey: here to shake up the RTD market

Venture

Makeway for Hey Hey: here to shake up the RTD market

Joining the popular RTD market, Hey Hey is the first new brand from  MOA Brewing Co, launched in a bid to expand the company’s reach into new categories and drinkers.  These RTD cocktails are made up of premium fruit flavours, are low in sugar and contain no artificial colours, sweeteners or preservatives. On shelves soon are two[…]

   
FROM THE SCG BUSINESS NETWORK
 
 
Huge night for Special at Campaign awards
 

Huge night for Special at Campaign awards

 
 
 
 
Four Square’s medieval marketing magic
 

Four Square’s medieval marketing magic

 
 
 
 
 
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