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Home / Design  / Fewer than 100 Blunt + Generator + Idealog Blooming ‘Brellas remain – so get your name on the pre-order list now

Fewer than 100 Blunt + Generator + Idealog Blooming ‘Brellas remain – so get your name on the pre-order list now

As described in Brown’s submission: “At first glance this might just look like a fun floral print, but there are elements woven into the piece that reference the history of Aotearoa. Much like New Zealand’s design identity, the flowers in this print are growing, changing and being influenced by both the past and the present. That and it looks like your grandma’s retro wallpaper, so that’s cool too.”

Brown says the inspiration for Blooming ‘Brella was her usual style of illustrating, but with a twist.

“I wanted to create a design that at first glance just looked like a bright floral print in my typical botanically incorrect style, but once you got a chance to look at it closely, then you could see there are different elements woven into the flowers.”

On closer inspection, the umbrella design includes references to important moments from Aotearoa’s history, from the first waka arriving on New Zealand’s shores, to M?ori mythology via M?ui taming the sun, as well as a suffragette holding a protest sign and a same sex couple holding hands.

The limited edition Blooming ‘Brella will retail for $109 and will be available in August. 

If you’re eager to get on the pre-order list, email editor@idealog.co.nz.  

Review overview