Online Fashion Museum goes live

Online Fashion Museum goes live

New Zealand now has its own virtual fashion museum, in what aims to be the “go to” portal for a comprehensive record of the country’s fashion history.

The New Zealand Fashion Museum had been planned since the creation of the Fashion Museum in 2010 and is now live, after three years of fundraising from private donors.

The online museum currently features the photographic records of garments and accessories from the Fashion Museum’s prior exhibitions, as well as video footage from the exhibitions. However, as it evolves, the online museum is expected to have its own exhibition programme.

The website developers, We Are Mouse, have also created the platform to allow other museums, libraries and fashion designers and individuals passionate about fashion to upload and share their own historical content directly onto the site.

The user upload will enable the Fashion Museum to collect some of the oral history and living knowledge about the New Zealand fashion industry and experience that may otherwise be lost.

The upload feature has only been live for a week but promising content has already been added, including a pair of suede shoes from the 1960s manufactured in New Zealand under the label Schiaparelli.

“Over 100,000 New Zealanders have already been to our pop-up exhibitions.  We anticipate our web reach will be considerably larger as our online museum relays information from our prior exhibitions, the digital collections, historic images and narratives and it is open 24/7,” says Fashion Museum founder and trustee Doris de Pont.

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