The serious business of gamification

The serious business of gamification

The next workshop in the Design Assembly Workshop Series is all about the serious business of fun and games.

What: Gamification: Evoking actual user interaction with playful design

Who: Stephen Knightly

When: July 18

Where: AUT University

Cost: $195

Gamification has become an essential strategy for companies that want strong engagement with their customers.

“Gartner Research predicts that more than 70 percent of the top 2,000 global companies will have at least one gamified app by 2014. However, they also predict that 80 percent of those will fail their goals because of poor design.”

Learning outcomes of the workshop:

- Understand the psychology of play: Learn why people play, our different play styles and different types of fun

- Don't make a game: See how adding game mechanics can increase engagement, retention and referrals to existing apps, websites, online communities

- Beyond adding points: Learn how to develop rewards systems that appeal to both extrinsic and intrinsic motivations

- Case studies of playful design in print and digitally

To find out more and buy tickets click here.

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