Exit lorem ipsum, haere mai Pahu!

Exit lorem ipsum, haere mai Pahu!

Designers can Kiwi-fy their mock-ups with a new filler text launched as part of Maori Language Week.

Called Pahu! the homegrown filler text comes from Maori legends Maui and the Giant Fish and Maui and the Sun, which can be used in English or Maori.

The text generator was created by digital creative and communications company *experience, along with Maori language tutor Piripi Rangihaeata and designer Aaron Moore.

CEO of *experience Miriame Barbarich wants to encourage local and international designers to use the text.

“Pahu! gives us a real point of difference – using to reo Maori instead of Latin works far better in a New Zealand context and is a real talking point offshore. It also gives us an opportunity to promote our Maori language and culture.”

Pahu is an onomatopoeic Maori noun, which means bang, boom or pop.